About Us
Achieve Next Milestone, Fast!
We believe most startups with great products fail not because of a lack of investment but a lack of sales.
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Coming from a technical background, we know how hard and confusing sales can be.
Your product or service can really help people, but when you reach out to your potential clients, you feel like:
And when you go to investors to ask for money so you can have better sales and marketing:​
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Our Entrepreneurial Journey
We've been through it all in our 10+ years of experience with 13 startups, either founding them or being part of the founding team.
While some startups didn't take off, others reached a few million in annual recurring revenue (ARR). A few experienced significant growth with over 200 employees, attracting several million in investment, and expanding to the EU, Middle East, and the USA.
We won various European and international startup competitions and participated in accelerators across Europe and the USA, including prestigious ones like MIT and 500 Startups in Silicon Valley.
Throughout our startup journey, we tried to follow Lean Startup principles, ensuring we built what people wanted or needed, and we managed to secure initial customers. However, many of our ventures didn't gain enough traction and didn't survive.
As we analyzed our failures and successes, we realized that everything boiled down to sales.
Our Key Learning
The secret of sales in a startup is NOT in hiring experienced salespeople, who can 'magically' sell more. But to build sales systems, that any (almost) salesperson can follow. We call it Sales Assembly Line.
Our Mantra
Whenever you are talking to a prospect, a sale is always made - either you convinced them about your product, or they convinced you to the contrary.
Our Own Previous Startups
Teleport, OrientSwiss, Powzy, Huggables, Project Lockal, Puzzleflux, Corporate gifts, Powzyapp, Fairtrade sex, SwissBomb, Michelanchoco, Career Ninja, Valetify.
Our Mission
Unlock Your Potential
According to CB Insights, the top two reasons startups fail are related to the founder's ability to sell.
They show that 42% of startups fail because they lack a market for their product.
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And 29% just run out of cash.
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You may say these startups lacked the product-market fit and it's not about sales - but it is.
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We always manage to get our first customers, with high NPS (net promoter score), so there was a clear need for our product. So why were we not able to scale some of our startups?​
We brought in experienced sales and marketing professionals, only to realize that most of their expertise came from established companies. These were companies that:
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already had a reputation,
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knew their customers,
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knew how to reach them,
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understood effective sales strategies,
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while their product was mature.​
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But in an early-stage startup, we didn't have any of that.
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Here's the secret: Startup sales success doesn't solely rely on hiring experienced salespeople who can magically sell more. It's about building sales systems that any salesperson, with the right guidance, can follow.
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Think of it like constructing everything necessary to get our plane (or startup) to cruising altitude, and then engaging the auto-pilot.
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We've constantly sought ways to improve and grow our own startups faster and more efficiently. Through years of trial and error, we've developed a detailed process for building a sales system that works for any startup.
After successfully exiting our last venture, we're now dedicated to helping other startups implement this process. We'll share all our experiences to help you build a scalable sales system and rapidly scale your business.
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It would be an honor for us to assist you in scaling your startup.